The short version
- Design, tech pack, sampling, factory sourcing, and brand in one studio, so you are not managing a designer and a sourcing agent separately.
- Deep in soft goods: dog beds, crate mats, carriers, collars, leashes, and apparel, plus bowls, supplements, and packaging.
- Factories in China, India, and the US that we already work with.
- Built for the channel: Amazon, Chewy, retail, and direct to consumer.
- A single product project starts from $6,000. A fractional product lead runs $1,999 per month for 90 days.
Why it matters who designs your pet product
A good looking render is the easy part. Products fail later: at the factory when the design cannot be built at your target cost, at sampling when the fabric pills, at the buyer meeting when the case pack is wrong, or on Amazon when the bed ships at a size that eats the margin.
Fifteen years ago I could not find a dog bed that did anything for an aging dog, so I built one. Since then I have founded and sold pet companies, run domestic manufacturing, managed overseas factory networks, sat across from Chewy and national retail buyers, and sold my own products on live TV. Every one of those seats taught me something about what makes a pet product work, and it all goes into the design.
What we design
- Beds and bedding: orthopedic, bolster, crate mats, travel beds, cooling beds, and furniture grade beds.
- Walking gear: collars, leashes, harnesses, and hardware systems.
- Feeding: bowls, mats, and feeding stations.
- Travel: carriers, car seat covers, and travel kits.
- Consumables and packaging: supplement lines, treats packaging, and the unboxing.
- Full lines: a coordinated collection designed as one system.
Real programs include a bed line for Gunner Kennels that has generated over $5 million in program revenue, a private label bolster bed program for Wayfair, a collar and leash system built around custom hardware for Howl House, and bedding engineered around a PEMF therapy device for Assisi Animal Health. See more on the work page.
How a project runs
| Step | What happens |
|---|---|
| 1. Brief | Your product, your customer, your channel, and your target retail price and margin |
| 2. Concept | Sketches and directions drawn against real materials and manufacturing methods |
| 3. Tech pack | The factory ready document: dimensions, materials, construction, labels, packaging |
| 4. Factory selection | Placement with factories we already work with, quotes, and landed cost |
| 5. Sampling | Sample rounds, testing, and revisions until it is right |
| 6. Pre production sample | The approved sample that production is measured against |
| 7. Production and QC | Production oversight, inspection, and shipping |
For the details of tech packs and sampling, see tech packs and sampling for pet soft goods.
Pricing
We publish pricing because you should know what this costs before the first call.
| Engagement | Includes | Price |
|---|---|---|
| Product project | One product from concept to production ready: design, tech pack, factory sourcing, sample rounds | From $6,000 per product |
| Brand and launch | Positioning, naming, identity, packaging, launch plan | Scoped to the brand |
| Fractional product lead | Your whole line, led by us: design direction, factory calls, costing, commercial decisions | $1,999 per month, 90 day engagement |
Production costs, samples, and freight are paid to the factory and are separate from design fees.
Sourcing in China and India
We work with factories in China, India, and the US, and choose based on the product, not on where we have a relationship to protect.
- China for foam, complex sewn goods, hardware, and packaging, with fast sampling and deep supply chains.
- India for cotton and canvas textiles, woven goods, and some ceramics, often at a strong cost.
- US for the lowest minimums and fastest turns when speed or a made in USA claim matters.
For the full process, see how to manufacture a pet product.
Ready for Amazon, Chewy, and retail
A product is not finished when the sample is approved. It is finished when it can be sold through your channel without surprises. We design for that from the start: packaging that survives parcel shipping, case packs that match retailer requirements, barcode and label placement, compliance documents, and dimensions that keep shipping and fulfillment fees in check.
Brand and packaging in the same studio
The brand should be built alongside the product, not after it. Positioning, naming, identity, and packaging are designed together with the product so the shelf, the listing, and the unboxing all tell the same story.